JUUL History & Timeline

While JUUL has recently been in the news, the history of the e-cigarette product dates back more than 12 years.  Here’s a JUUL timeline from launch to now.

June 2007: Ploom, Inc. is founded by James Monsees and Adam Bowen and begins marketing Pax Vaporizers.  They became billionaires in late 2018.

May 5, 2011: Ploom, Inc. officially changes name to Pax Labs, Inc.

April 7, 2015: JUUL Labs, Inc. formed.

June 1, 2015: The JUUL is first introduced into the market by Pax Labs.  The JUUL is an e-cigarette product for vaping.

June 2015 –  November 2018:  JUUL floods Social Media sites Facebook, Instagram, Twitter, and YouTube with marketing ads designed to target young adults and minors, using young models and celebrity influencers.   JUUL even launched campaigns handing out FREE JUUL devices.

June 2017: Adam Bowen & James Monsees officially leave Pax Labs

July 2017: JUUL Labs is spun out of Pax Labs as independent company.  Monsees becomes Chief Product Officer.  Bowen becomes Chief Technology Officer.

April 24, 2018: FDA demands JUUL Labs produce documents regarding JUUL’s marketing practices, market research, product design, public health impact, adverse events and complaints related to JUUL.

4/17/18: American Academy of Pediatrics Posts warning on website to parents regarding the dangers of JUUL

9/12/2018: FDA Conducts  the Largest Coordinated Enforcement Activity in its History – 1300 Retail Stores Illegally Selling JUUL, and other e-Cig, Devices to Minors Issued Civil Penalties and Official Warning Letters

9/12/2018: FDA sends letter to JUUL demanding the company ‘take prompt action to address the rate of youth use of JUUL products.’; Demands ‘detailed plan to address and mitigate widespread use by minors.’; Demands ‘removing flavored products from the market…’

September 28, 2018: FDA conducts unannounced inspection of JUUL Labs, Inc.; Seizes 1,000’s of documents in latest e-cigarette crackdown.

10/2/2018: The Centers for Disease Control Issues Press Release on the Dangers of JUUL

November 18, 2018: Under pressure from FDA and Medical Organizations, JUUL halts retail sales of flavored JUUL pods; Exits social media, discontinuing Facebook and Instagram accounts.

December 18, 2018: U.S. Surgeon General releases Advisory on E-cigarette Epidemic Among Youth;  “We must take action now to protect the health of our nation’s young people.”

12/20/18: Altria (previously known as Philip Morris Companies, Inc.) Invests $12.8 Billion in JUUL for 35% of JUUL Labs

2/6/2019: FDA send letter to JUUL demanding meeting following Altria’s acquisition of major ownership of JUUL; Notice given to JUUL that its actions are inconsistent with previous representations made to the FDA concerning addressing the crisis of youth use of JUUL products.

4/8/2019: U.S. Senate launches investigation into JUUL Lab’s Marketing tactics.

July 24-25, 2019: U.S. Congress Oversight Committee Hearings on JUUL’s Role in Youth Nicotine Addiction Epidemic